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We are very excited to announce that starting today, Uphold members can purchase or convert existing value to Basic Attention Token (BAT), an Ethereum-based utility token, with just a few clicks:

Integration with Uphold allows users to hold, send, receive and convert BAT. This enables members to buy, hold, and convert BAT between any of the 29 supported cryptocurrencies, utility tokens, fiat currencies and precious metals supported on the Uphold Platform.

BAT is intended to radically improve the efficiency of digital advertising by creating a new token that can easily be used among publishers, advertisers, and users in the new blockchain-based BAT digital advertising and services platform.

The support of BAT within Uphold’s Tier 3 reserve speaks to the growing popularity and demand for a central wallet to hold and convert multiple forms of value, including utility tokens such as BAT. By increasing the accessibility of BAT, Uphold’s support of BAT should enhance its utility within the BAT digital advertising and services platform.

In supporting BAT, we also enable our Ethereum wallet to:

  1. Send ETH to smart contracts
  2. Process ETH/BAT deposits managed through a smart contract (internal transactions)

Uphold’s partnership with the Brave/BAT team furthers our mission to enable people all over the world to securely hold and seamlessly transact any form of money, commodity, or utility tokens.

In the next phase of integration launching soon, the Uphold support for BAT will help Brave users fund their wallets via a variety of currencies to contribute to sites. As well, it will facilitate the contribution settlement process for publishers with automatic conversion of BAT and direct deposit of fiat currency into a publisher’s account.

If you have any questions or would be interested in learning more about partnering with Uphold we would love to hear from you: [email protected]

-Robin O’Connell

Chief Revenue Officer