A logo is not only a combination of text and attractive graphics but also the main factor in Branding.
It is actually the face or identity of a business. It is very common to see a lot of brands that are easily recognized by customers, just having a glance at its Logo. T-shirts, bags, food products, cosmetics, pieces of jewelry having branded logos often makes customers joyous that they are wearing a top notch brand. Such is the power of a logo in business.
An attractive Logo along with proper business website is highly essential to draw the customer’s attention. Using unique authenticated logo in each and every product of your business will improve the customer’s trust about the quality of your services. You can use the online Logo Maker websites to create such attractive logos. Make sure to have a logo that is simple, creative, unique and easily draws customer’s attention without much complication.
Also, make a point that your Logo defines your business. For example- If you are into fashion and accessories, try to keep a funky and stylish logo with attractive colors, If you are into the corporate sector, stick to the professional logo with basic colors, if you are into FMCG, try to have a catchy logo yet fun and so on. It should convey a message about your business to the audience.
Importance of Logo for Business Brands
So, now when you have understood the concept of Logo, let’s check out its influence in Branding and why it’s a must requirement.
1. Give an Identity to your Business
It creates a positive first impression of your business for the customers. When customers see your brand for the first time, either in a website, through social media or any other digital advertising platform, they will seek to know more about your services and having a branded logo of your own will help them develop a trust in the first place. Whether you are doing online business or running an organization, a Logo is the first sign to create a customer’s impression about your business and let them understand what you are into. It builds a professional come emotional connection with the customers to develop a bond of trust from both sides.
2. Grabs Attention
When a visitor scans through your website or blog, hardly they are going to read each and every line in the first place. In that case, having an attractive logo with great visuals can quickly grab their attention to check out your website services thoroughly. The impact which can be created by a logo visual cannot be created by just writing your Company Name in the website heading as nobody knows you yet. Also, in every sector of professionalism, visuals have a more significant impact in convincing customers, clients. Be it in the form of Logo or quick 5 minutes Visual presentation.
3. Helps you to stand out among the competitors
Nowadays there is immense competition in every sector of business. Why the customers will check out your new brand when there are so many other established brands available in the market providing similar service. Having a unique Logo will help you stand out among the competitors with a fresh new look. For examples- There are plenty of top cafes, but what makes Starbucks special is their unique logo of a two-tailed mermaid wearing a crown and also for their personalized coffee cups. Having seductive sea imagery for a coffee brand is quite unique and rare.
4. Develops Brand Loyalty
Once you gain customers for your business and they are impressed by your quality service, your brand slowly starts getting popularity. In that case, your Logo is the first thing that will make other customers identify your brand. For example- When you spot original Logo of Michael Kors or Gucci, you immediately get the assurance that the products will be of top quality and you don’t mind spending in it. It is just because the brands have been able to build loyalty with the customers throughout the years and their official Logo easily turns audiences to their customers.
5. Builds online and offline assets
A logo is very important in creating online and offline assets like Business Cards, web page, pamphlets, brochures and even social networking pages and accounts on sites like Facebook and Instagram. It can also be included in emails that create a strong impact on email marketing. It is advisable to use a logo in everything to convey a meaningful story about your brand and business.
The above-mentioned 5 factors hence clearly describe why you need a Logo for your brand and business.