The Basic Attention Token (BAT) is a token designed to reinvent digital advertising using blockchain technology. Built on the Ethereum platform by the developers behind the Brave web browser, BAT protects privacy while serving as a means to more accurately value users attention: both for advertisers looking for targeted audiences and publishers looking for content subscribers.

The Basic Attention Token was developed by Brendan Eich, the creator of Javascript and the Firefox web browser, alongside Brave in order to help fix the growing problems of digital advertising. These issues range from middlemen segregating audiences, to ad blockers limiting shares.

Brave’s mission has always been about a safer, faster, and improved browsing experience. Here’s why BAT has revolutionized online advertising, alongside a browser that has set a new standard for ad blocking and eliminating tracker software.