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Why Uphold is different: we’re the pioneers of radical transparency 

We publish our assets and liabilities in real-time. 

We never loan out customer money… so it’s always available when you need it

Our highly experienced risk team includes ex-financial regulators and a former US prosecutor 

Our operating entities are domiciled and licensed in the US, UK, and EU

We’re subject to regular US State audits.

Why Uphold is different: we’re the pioneers of radical transparency

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We’re updating Terms and Conditions in the U.S. effective April 13, 2023.

Join over six million customers and experience a new kind of financial freedom.

At Uphold, we make it easy to buy and sell any major digital currency. You can invest, transfer, or send/receive 250+ cryptocurrencies, 27 national currencies, and 4 precious metals.

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Cookies are small files that are placed on your browser or device by the website or app you’re using. Pixel tags (also called clear GIFs, web beacons, or pixels) are small blocks of code on a webpage or app that allow us to do things like read and place cookies and transmit information to us or our partners. The resulting connection can include information such as a device’s IP address, the time a person viewed the pixel, an identifier associated with the browser or device, and the type of browser being used.

Cookies may be either “persistent” cookies or “session” cookies. A persistent cookie consists of a text file sent that allows a website or app to store and retrieve data on a person’s computer, mobile phone, or other devices. Some examples include device or HTML5 local storage and caching. A session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

We may place or use these technologies when you interact with our Services, whether or not you are logged in. For example, when you visit our website(s) or use our applications, we may place or read cookies or receive information from your devices. We may also place cookies through a pixel on a partner’s site or through developer’s applications.

About cookies

We use these technologies for a variety of reasons. We use them to improve our Service, to make the ads you see more relevant to you, to count how many visitors we receive to a page, to help you sign up for our services, to protect your data, or to remember your advertising settings. 

While specific names of the cookies and similar technologies that we use may change from time to time as we improve and update our Service, they fall into the below categories of use:  

Why do we use these technologies?

Many mobile devices contain browsers, not unlike browsers for computers. When applicable, we will use cookies in the same way we do if you are using the Service via your computer. If you consume the Service on devices that use local storage, Software Development Kits (SDKs) or Advanced Programming Interfaces (APIs), we will use these technologies to accomplish the same purposes.

We will use information about your device in ways consistent with the above and to improve the Service. We will collect and use the information on transactions including payment information any applicable account, debit card number and other card information, and other account and authentication information relating to any transactions.

As on the web, we also may use these technologies to store an identifier or other information on your device. We describe how we use these technologies and the information we received through their use above.

What about mobile devices?

Web browsers send any cookies for a particular web domain (ex: uphold.com) to the website each time a device with those cookies accesses content served from that domain. This means that any uphold.com cookie will be sent to us when any page is accessed at uphold.com by that device. It also means that these cookies are sent to us when someone accesses a third-party website or application that integrates or uses our Service.

We may work with partners so that we can place or read cookies on your browsers or devices when you visit third-party services. This allows us to do things like read and reference cookies from more than one device or browser that you use, on and off of our Service, so we can provide you with consistent service across all of your devices and improve and understand your experience.

When do we read cookies?

We sometimes use third parties in connection with the Service, including analytics providers, advertising networks, and developers of applications that you can access through our platform. They may use a pixel to collect information about your device so that they or we can identify you. If you authorise an application on our platform,  their developers may also use cookies, pixels or similar technologies (like local storage or information from your device), to help provide you with relevant services. For example, a developer or platform partner may use cookies, software developer kits (SDKs) or similar technologies to customise your experience while you’re using their app. Developers or our partners also may use these technologies to help share information with us, like how you use their website or application.

Those developing on our Platform may collect information when you view or use them, including information about you and your device or browser. They may do this using cookies or similar technologies. We require developers to be transparent about what they collect and how they use the information. To learn more about the information they collect or receive, please review their privacy policies.

Third Party Cookies

Your browser or device may offer settings related to these technologies, including how to delete or block them. For more information about whether these settings are available, what they do, and how they work, visit your browser or device's help material. If you disable certain settings, we may not be able to recognise or respond to browser or device information, and that may interfere with your use of the Service or certain features of the Service. To opt-out of advertising tracking cookies generally, please visit http://optout.networkadvertising.org/,  http://optout.aboutads.info/, or http://youronlinechoices.eu/. 

Can you control these technologies?

We still use cookies if you don’t have an account or have logged out of your account. For example, if you have logged out of your account we use cookies to help:

Deter the submission of false information

Generate insights about users and their usage.

We also set cookies if you don’t have an account, but have visited our site, to help us protect our users, the Site and Services from malicious activity like denial-of-service attacks and the automated access, and for attribution modeling purposes.

What if you’re not a user?

If you’ve got a question or you need further information about our Cookie Policy, contact us.

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Like most similar websites, this site uses cookies. On this page, we explain more about cookies and how we use them. By using this website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy. All collection and processing of personal information is done in accordance with our Privacy Policy. 

At Uphold, we are committed not only to your data privacy, rights and security but also to company transparency. As guardians of some of your personal and financial data, we take this very seriously. With this in mind, we want you to know how we collect, use and protect your personal data.

Cookie Policy - Uphold

How do we collect Personal Data about you?

What Personal Data do we collect?

How do we use your Personal Data, and on what legal basis do we collect and process your Personal Data?

How do we keep your Personal Data safe?

How do we share your Personal Data?

Do we transfer your Personal Data outside of the UK?

What does Uphold's real-time public reserve transparency mean for your Personal Data?

What are your legal data privacy rights?

How long do we retain your Personal Data?

How do we protect children’s privacy?

How do we use your Personal Data to inform you and market to you?

How do we make changes to this Privacy Statement?

Where does this Privacy Statement apply?

Who can you contact if you have further questions or requests about your privacy?

This Privacy Statement describes how Uphold collects, uses, and shares your Personal Data that we receive from you when you visit our website or app or which we otherwise receive or collect from you in the course of, or connection with, the provision of our products and services and our business operations. It answers the following questions:

How do we use your Personal Data, and on what legal basis do we collect your Personal Data?

Uphold Europe Limited ("we", “us” or “our”) are committed to protecting and respecting your privacy. This Privacy Statement describes how Uphold collects, uses, and shares your Personal Data that we receive from you when you visit our website or app or which we otherwise receive or collect from you in the course of, or in connection with, the provision of our products and services and our business operations. 

The Uphold Group is made up of different legal entities, including Uphold HQ Inc., Uphold Europe, Ltd., Uphold, LDA, Uphold Worldwide Ltd., Uphold International Equities, Inc., and other affiliates. This privacy statement is issued on behalf of Uphold Europe Limited.

It is important that you read this Privacy Statement together with any other privacy statement or fair processing notice we may provide on specific occasions when we are collecting or processing Personal Data about you so that you are fully aware of how and why we are using your data so you can understand our views and practices regarding your personal data and how we will treat it. 