Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment, and you shouldn't expect protection if something goes wrong. Take 2 minutes to learn more

Back

Cookie Policy

Last updated 9 Jul 2025

We use cookies and similar technologies to enhance your experience, improve our services, and support security and analytics. This policy explains what these technologies are, why we use them, and how you can manage your preferences.

What Are Cookies?

Cookies are small data files placed on your device when you visit a website or use an app. They help the site function, remember your preferences, and analyze how you use our services. We also use similar tools like pixels, tags, and local storage.

Cookies may be:

  • Session cookies, which expire when you close your browser, or
  • Persistent cookies, which remain until deleted or they expire.

When you first visit our website, we display a cookie banner asking for your consent to use non-essential cookies.

You can choose to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize your cookie preferences

You can update your choices at any time by using the "Cookie Settings" link available at the bottom of each page. We will not place any non-essential cookies on your device unless and until you give us explicit permission.

Why Do We Use Cookies?

We use cookies to:

  • Run our site and services efficiently
  • Keep your account secure
  • Remember your preferences
  • Measure and improve performance
  • Show you relevant ads
  • Understand user behavior through analytics

Categories and Use Cases

Category of Use Example Cookie Domains in use on our site

Authentication

These technologies tell us when you are logged in so we can show you your dashboard, cards, transactions and other information about your account.

Uphold.com

Security and Fraud Prevention

Detect and prevent fraudulent or unauthorized activity, including device fingerprinting and behavioral monitoring.

Cloudflare.com, Oscilar.com, Sift.com

Performance & Analytics

Measure site usage, track errors, optimize features and monitor how users interact with pages.

Datadog.com, Appsflyer.com, Smadex.com, bcnmonetize.com
Typekit.net, Plaid.com, Yahoo.com

Functionality

Remember user choices and personalize your experience, such as settings and previous interactions.

Uphold.com, Plaid.com

Advertising & Retargeting

Deliver relevant ads across platforms, track ad engagement, and help us reach users on third-party services.

AdRoll.com, Vimeo.com, Facebook.com, LinkedIn.com, Yahoo.com, Google.com, Rubicon.com, Pubmatic.com, Taboola.com, Outbrain.com, TripleLift.com

Cookie Consent

Store your choices about cookie use so we can honor your preferences in future sessions.

Uphold.com, AdRoll.comOneTrust.com

We use:

  • We rely on legitimate interests to use cookies that are essential for the website to function properly (strictly necessary), measure performance (performance cookies), and remember your preferences (functional cookies).
  • Your consent for advertising/targeting cookies (required under GDPR, UK GDPR, LGPD, PIPL, etc.)

We’ll obtain consent before setting non-essential cookies where required by law. 

This policy applies to all users globally. Where local law requires specific consent or rights (e.g., EU, UK, Brazil, California, China), we will comply with those requirements.

Controlling Your Cookies

You can manage your preferences:

Disabling cookies may limit some features of our Service.

Mobile Devices

When you use our mobile apps, we may use similar technologies to cookies—such as software development kits (SDKs), device identifiers, or local storage—to ensure our services function properly and to improve your experience. These tools help us recognize your device, analyze usage patterns, and enable key features like authentication and fraud detection.

These technologies operate much like cookies and are subject to the same preferences and choices described in this policy. You can manage data collection via your mobile device settings or opt-out tools, where available.

What If You’re Not Logged In?

We still use cookies for security, analytics, and personalization, even if you’re not signed in.

Third-Party Cookies and Data Sharing

Some cookies used on our site are placed by third parties on our behalf to provide services like analytics, advertising, and social media features. These third parties may process your data according to their privacy policies. We ensure that our partners are contractually required to handle your information in a way that aligns with applicable data protection laws.

Your Rights

For details on your data rights (e.g., access, deletion, objection), refer to our Privacy Notice.

Policy Updates

We may update this policy occasionally. Please check back for changes.

Questions?

Contact us at [email protected] if you have any questions.  

 



Uphold Europe Limited, Reg No. 09281410, Registered Office: Eastcastle House, 27/28 Eastcastle Street, London, United Kingdom, W1W 8DH

Uphold (FRN: 938277) is registered with the Financial Conduct Authority (FCA) for AML purposes and complies with the Money Laundering, Terrorist Financing and Transfer for Funds (Information on the Payer).

Uphold is also an EMD agent (FRN: 938277) of Optimus Cards UK Limited (FRN: 902034) which is authorised and regulated by the Financial Conduct Authority to issue e-money pursuant to the Electronic Money Regulations 2011.

Cryptoasset services offered by Uphold Europe Limited are unregulated and not covered by the Financial Services Compensation Scheme as well as the FCA’s consumer protection regulations. Cryptoassets are very high risk and speculative. You should be aware and prepared to potentially lose some or all of your money. You should carefully consider whether trading or holding cryptoassets is suitable for you in light of your financial circumstances. Gains may be subject to Capital Gains Tax and there may be extra charges when paying via credit card from your provider. Geographic restrictions may apply.

Fiat money payments and balances (fiat is another name for traditional currencies, such as GBP, USD and EUR) constitute regulated e-money and payment services. In providing fiat balances, you are being issued with e-money by Optimus and Uphold is acting as its agent. See specific e-money terms. E-money is not a deposit or investment account which means that your e-money will not be protected by the FSCS. Your funds will be held in a designated safeguarding account with a regulated financial institution. E-money will not earn any interest.

Uphold is certified for SOC 2 Type 2, ISO 27001, and PCI DSS, ensuring rigorous control over our information security management systems, data handling, and payment processing practices. Furthermore, we comply with the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and the UK Data Protection Act, underscoring our dedication to protecting the personal data and privacy rights of our global customers.

© 2025 Uphold Europe Limited. All rights reserved.