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Privacy & Data Policy

Last updated Jul 17, 2024

  • This Privacy Statement describes how Uphold collects, uses, and shares your Personal Data that we receive from you when you visit our website or app or which we otherwise receive or collect from you in the course of, or connection with, the provision of our products and services and our business operations. It answers the following questions:

    • How do we collect Personal Data about you?
    • What Personal Data do we collect?
    • How do we use your Personal Data, and on what legal basis do we collect your Personal Data?
    • How do we keep your Personal Data safe?
    • How do we share your Personal Data?
    • Do we transfer your Personal Data outside of the UK?
    • What does Uphold's real-time public reserve transparency mean for your Personal Data?
    • What are your legal data privacy rights?
    • How long do we retain your Personal Data?
    • How do we protect children’s privacy?
    • How do we use your Personal Data to inform you and market to you?
    • How do we make changes to this Privacy Statement?
    • Where does this Privacy Statement apply?
    • Who can you contact if you have further questions or requests about your privacy?

    Uphold Europe Limited ("we", “us” or “our”) are committed to protecting and respecting your privacy. This Privacy Statement describes how Uphold collects, uses, and shares your Personal Data that we receive from you when you visit our website or app or which we otherwise receive or collect from you in the course of, or in connection with, the provision of our products and services and our business operations. 

    The Uphold Group is made up of different legal entities, including Uphold HQ Inc., Uphold Europe, Ltd., Uphold, LDA, Uphold Worldwide Ltd., Uphold International Equities, Inc., and other affiliates. This privacy statement is issued on behalf of Uphold Europe Limited.

    It is important that you read this Privacy Statement together with any other privacy statement or fair processing notice we may provide on specific occasions when we are collecting or processing Personal Data about you so that you are fully aware of how and why we are using your data so you can understand our views and practices regarding your personal data and how we will treat it.

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Uphold Europe Limited, Reg No. 09281410, Registered Office: Eastcastle House, 27/28 Eastcastle Street, London, United Kingdom, W1W 8DH

Uphold (FRN: 938277) is registered with the Financial Conduct Authority (FCA) for AML purposes and complies with the Money Laundering, Terrorist Financing and Transfer for Funds (Information on the Payer).

Uphold is also an EMD agent (FRN: 938277) of Optimus Cards UK Limited (FRN: 902034) which is authorised and regulated by the Financial Conduct Authority to issue e-money pursuant to the Electronic Money Regulations 2011.

Cryptoasset services offered by Uphold Europe Limited are unregulated and not covered by the Financial Services Compensation Scheme as well as the FCA’s consumer protection regulations. Cryptoassets are very high risk and speculative. You should be aware and prepared to potentially lose some or all of your money. You should carefully consider whether trading or holding cryptoassets is suitable for you in light of your financial circumstances. Gains may be subject to Capital Gains Tax and there may be extra charges when paying via credit card from your provider. Geographic restrictions may apply.

Fiat money payments and balances (fiat is another name for traditional currencies, such as GBP, USD and EUR) constitute regulated e-money and payment services. In providing fiat balances, you are being issued with e-money by Optimus and Uphold is acting as its agent. See specific e-money terms. E-money is not a deposit or investment account which means that your e-money will not be protected by the FSCS. Your funds will be held in a designated safeguarding account with a regulated financial institution. E-money will not earn any interest.

Uphold is certified for SOC 2 Type 2, ISO 27001, and PCI DSS, ensuring rigorous control over our information security management systems, data handling, and payment processing practices. Furthermore, we comply with the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and the UK Data Protection Act, underscoring our dedication to protecting the personal data and privacy rights of our global customers.

© 2024 Uphold Europe Limited. All rights reserved.