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About Visa (V)

Visa Inc. (V) is an American financial services company, based in San Francisco, California. 

Visa started as Bank America card, a credit card program launched by Bank of America (BAC) in 1958. But it was not until 1976 that a consortium of different networks and licenses were brought together under one name: Visa.

The brand name was the creation of Visa's founder, Dee Hock, who thought the word would be easily recognized and accepted in different languages around the world.

The company facilitates commerce through well-known products, including debit, credit, and prepaid cards, as well as linking consumers, merchants, financial entities, and government institutions. 

Visa operates a global processing network, known as VisaNet, which clears and settles millions of transactions a day. The network is capable of processing around 65,000 messages a second, with the total volume in the hundreds of billions each year.

Visa products and services are available in more than 200 countries and there are more than 3 billion Visa-branded cards in circulation. 

Visa stock price

The V share price, like those of other publicly-traded companies, is directly related to quarterly and annual revenues, which reflect the demand for the company’s products.

Visa does not issue cards to the public. Instead, it provides branded payment products to financial entities, such as banks or fintech companies.

The V stock price is heavily influenced by revenues from financial institutions, and related services.

Visa’s business model depends on transactions. During recessions, the company can be hit harder than others in non-cyclical sectors.

The price of a single share makes Visa unaffordable for people in many parts of the world. But with Uphold, you don’t have to buy a whole unit of V stock. As with cryptocurrencies, you can buy fractions of a Visa Share From as little as $1  - and still enjoy proportional dividends.

The Visa stock price is ultimately determined by the law of the markets: supply and demand. Traders put up ask (selling) and bid (buying) orders, and the result, through the order-book matching process at exchanges, is the current V price. No surprise, then, that it’s constantly moving during market hours. 

What the bears are saying

  • The company faces increasingly fierce competition: Tech giants are entering the financial services industry and developing new payment solutions.
  • Visa represents obsolete financial infrastructure: New technologies such as cryptocurrencies and blockchain were purpose-built to cut out the middleman.
  • Banks are starting to push their own products: Thanks to the rise of mobile technology and the growth of smartphone apps, bank-to-bank transfers are easier and faster than ever.

What the bulls are saying

  • Cash is slowly going away: With physical cash transactions declining, Visa is well placed for further growth. 
  • Visa consistently invests in new technology: Visa recently acquired fintech company Plaid for $5.3 billion. The company has also made investments in the blockchain industry.
  • Partners, not competitors: Fintech startups, digital banks, and big tech companies have only added value to Visa's ecosystem so far, creating more demand for its products and services.

How to invest in Visa with Uphold

Uphold’s easy-to-use platform allows you to buy, trade, and hold shares in 50 companies like Visa, as well as cryptos, national currencies, precious metals, and stablecoins. 

Here’s how easy it is to get started:

  1. Go to Uphold.com and click ‘Sign up’.
  2. Enter your email address, create a password, and complete a 2-minute identity check. 
  3. Your account is ready and you can start using Uphold.

You can invest in Visa shares with your debit card, credit card, bank account, or crypto deposit.

Your Uphold account can also be used to make payments to vendors, send money to friends on the other side of the world, and more.

Uphold’s unique ‘Anything-to-Anything’ trading experience makes any exchange a seamless, one-step process.

Open an Uphold account

*U.S. stock trading is not available in the U.S., U.K., and certain other jurisdictions.

This article is for informational purposes only and takes no account of particular personal or market circumstances, and should not be relied upon as investment, tax, or legal advice. For investment, tax, or legal advice, and before taking any action you should consult your own advisors. Note that assets such as equities present unique risks for investors.

This content is correct as of October 2020

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