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Please note: like most trading venues, we display the current mid-market rates in our price charts. When you trade, you get the current bid or ask price depending on whether you are buying or selling. There is always a slight difference between the mid-market and the current bid or ask prices. This is a natural result of how Exchange order books work.

Digital currencies are very high risk. Do not invest money you can’t afford to lose. Please consider the suitability of crypto for your individual position before trading.

We’re updating Terms and Conditions in the U.S. effective April 14, 2023.

Join over six million customers and experience a new kind of financial freedom.

Explore Uphold: Buy, sell, and invest in digital currencies, cryptocurrencies, national currencies, and precious metals. Transfer and send/receive over 250 cryptocurrencies

Buy & Sell BTC, XRP And MORE - Uphold

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“I was blown away by how smooth the process of buying XRP was on Uphold...”

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Cookies are small files that are placed on your browser or device by the website or app you’re using. Pixel tags (also called clear GIFs, web beacons, or pixels) are small blocks of code on a webpage or app that allow us to do things like read and place cookies and transmit information to us or our partners. The resulting connection can include information such as a device’s IP address, the time a person viewed the pixel, an identifier associated with the browser or device, and the type of browser being used.

Cookies may be either “persistent” cookies or “session” cookies. A persistent cookie consists of a text file sent that allows a website or app to store and retrieve data on a person’s computer, mobile phone, or other devices. Some examples include device or HTML5 local storage and caching. A session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

We may place or use these technologies when you interact with our Services, whether or not you are logged in. For example, when you visit our website(s) or use our applications, we may place or read cookies or receive information from your devices. We may also place cookies through a pixel on a partner’s site or through developer’s applications.

About cookies

We use these technologies for a variety of reasons, including:

Make the ads you see more relevant to you

Counting how many visitors we receive to a page

Why do we use these technologies?

Many mobile devices contain browsers, not unlike browsers for computers. When applicable, we will use cookies in the same way we do if you are using the Service via your computer. If you consume the Service on devices that use local storage, Software Development Kits (SDKs), or Advanced Programming Interfaces (APIs), we will use these technologies to accomplish the same purposes.

We will use information about your device in ways consistent with the above and improve the Service. We will collect and use the information on transactions including payment information, any applicable account, credit or debit card number and other card information, and other account and authentication information relating to any transactions.

As on the web, we also may use these technologies to store an identifier or other information on your device. We describe how we use these technologies and the information we received through their use above.

What about mobile devices?

Web browsers send any cookies for a particular web domain (ex: uphold.com) to the website each time a device with those cookies accesses content served from that domain. This means that any uphold.com cookie will be sent to us when any page is accessed at uphold.com by that device. It also means that these cookies are sent to us when someone accesses a third-party website or application that integrates or uses our Service.

We may work with partners so that we can place or read cookies on your browsers or devices when you visit third-party services. This allows us to do things like reading and reference cookies from more than one device or browser that you use, on and off of our Service, so we can provide you with consistent service across all of your devices and improve and understand your experience.

When do we read cookies?

We sometimes use third parties in connection with the Service, including analytics providers, advertising networks, and developers of applications that you can access through our platform. They may use a pixel to collect information about your device so that they or we can identify you. If you authorize an application on our platform,  their developers may also use cookies, pixels or similar technologies (like local storage or information from your device), to help provide you with relevant services. For example, a developer or platform partner may use cookies, software developer kits (SDKs) or similar technologies to customize your experience while you’re using their app. Developers or our partners also may use these technologies to help share information with us, like how you use their website or application.

Those developing on our Platform may collect information when you view or use them, including information about you and your device or browser. They may do this using cookies or similar technologies. We require developers to be transparent about what they collect and how they use the information. To learn more about the information they collect or receive, please review their privacy policies.

Third Party Cookies

Your browser or device may offer settings related to these technologies, including how to delete or block them. For more information about whether these settings are available, what they do, and how they work, visit your browser or device's help material. If you disable certain settings, we may not be able to recognize or respond to browser or device information, and that may interfere with your use of the Service or certain features of the Service. To opt-out of advertising tracking cookies generally, please visit http://optout.networkadvertising.org/,  http://optout.aboutads.info/, or http://youronlinechoices.eu/. 

Can you control these technologies?

We still use cookies if you don’t have an account or have logged out of your account. For example, if you have logged out of your account we use cookies to help:

Deter the submission of false information

Generate insights about users and their usage.

We also set cookies if you don’t have an account, but have visited our site, to help us protect our users, the Site and Services from malicious activity like denial-of-service attacks and the automated access, and for attribution modeling purposes.

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Like most similar websites, this site uses cookies. On this page, we explain more about cookies and how we use and share them. By using this website and agreeing to this policy, you consent to our use and sharing of cookies in accordance with the terms of this policy. All collection and processing of personal information is done in accordance with our Privacy Policy.

At Uphold, we are committed not only to your data privacy, rights and security but also to company transparency. As guardians of some of your personal and financial data, we take this very seriously. With this in mind, we want you to know how we collect, use and protect your personal data.

Cookie Policy - Uphold

How do we collect Personal Data about you?

What Personal Data do we collect?

How do we use your Personal Data, and on what legal basis do we collect and process your Personal Data?

How do we keep your Personal Data safe?

How do we share your Personal Data?

Do we transfer your Personal Data outside of Québec or the EU?

What does Uphold's real-time public reserve transparency mean for your Personal Data?

What are your legal data privacy rights?

How long do we retain your Personal Data?

How do we protect children’s privacy?

How do we use your Personal Data to inform you and market to you?

How do we make changes to this Privacy Statement?

Where does this Privacy Statement apply?

Who can you contact if you have further questions or requests about your privacy?

Who can you contact if you have further questions or complaints about Uphold in USA?

<button href="/legal/privacy-policy-fr">Version française</button>

This Privacy Statement describes how Uphold collects, uses, and shares your Personal Data that we receive from you when you visit our website or app or which we otherwise receive or collect from you in the course of, or in connection with, the provision of our products and services and our business operations. It answers the following questions:

How do we use your Personal Data, and on what legal basis do we collect your Personal Data?

Do we transfer your Personal Data outside of Québec or the European Union?

What does Uphold’s real-time public reserve transparency mean for your Personal Data?

Uphold Group is made up of different legal entities, including Uphold HQ Inc., Uphold, LDA, Uphold Worldwide Ltd., Uphold International Equities, Inc., Uphold Operating Canada Ltd, and other affiliates. This privacy statement is issued on behalf of the Uphold Group so when we mention “Uphold,” "we," "us" or "our" in this privacy statement, we are referring to the relevant company in the Uphold Group responsible for processing your Personal Data. Users residing in the UK, however, are subject to the UK Privacy & Data Policy available here: https://uphold.com/en-gb/legal/privacy-policy. For users residing in Canada, the entity responsible for processing your Personal Data is Uphold Operating Canada Ltd.

It is important that you read this Privacy Statement together with any other privacy statement or fair processing notice we may provide on specific occasions when we are collecting or processing Personal Data about you so that you are fully aware of how and why we are using your data. This Privacy Statement supplements the other notices and is not intended to override them.

Uphold Privacy & Data Policy

Information We Collect

Use of Personal Information

Sharing and Disclosing Personal Information

Your Rights and Choices

Non-Discrimination

Changes to Our Privacy Notice

Contact Information

This Privacy Notice for California Residents supplements the information contained in the Uphold Privacy and Data Policy and applies solely to all visitors, users, and others who reside in the State of California (”consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (CCPA) amended by the California Privacy Rights Act 2020 (CPRA), effective January 1, 2023, and any terms defined in the CCPA and CPRA have the same meaning when used in this Notice.

Where noted in this Notice, the CCPA/CPRA temporarily exempts personal information reflecting a written or verbal business-to-business communication (“B2B personal information”) from some of its requirements.

Privacy Notice for California Residents

<button href="/legal/veriff-biometric-consent-fr">French version</button>

In order to create and account and use Uphold’s services, your identity must be verified. Uphold uses a third-party services provider, Veriff OÜ (“Veriff”) to verify your identity. In order to do so, Veriff will collect personal information about you, including biometric characteristics and measurements.

The Veriff identity verification tool uses facial recognition technology. The technology works by comparing a picture of a government-issued ID document to a photo of your face. It requires you to take a photo of your face using your mobile device (i.e., a “selfie”) and to scan a government-issued ID document that also includes a picture of your face, as well as your first and last name, date of birth and address. The personal information collected during this phase of the process will include the details of the document that you present to Veriff (for example, government ID’s number, date of issuance and expiry, gender and nationality) as well as the photograph of your face. 

The technology compares the image of your face provided through the selfie with the photo included in your governmental-issued ID document in order to confirm your identity and then generates a decision. A report of this decision is sent by Veriff to Uphold who uses it to fulfil the identity confirmation requirement imposed by anti-money laundering, terrorist financing and bank secrecy legislation. Your personal information collected through the Veriff identity verification process will be used solely for these purposes.

Veriff and Uphold will use reasonable safeguards to protect your personal information. Only their authorized employees that require it for the purposes of their duties will have access to the information, for the purposes mentioned above.  Veriff will store the information you provide in its system using reasonable safeguards. Uphold will save a copy of the verification report (which only includes the information required to be retained for compliance with anti-money laundering legislation and does not include your image or photo, or any other biometric characteristics or measurements) for recordkeeping purpose for a period of five years, or such longer period as required by law. Subject to applicable law, you have the right to request access to the personal information concerning you that is held by the Recipients and the correction of this information. In order to exercise your right of access and rectification, please contact Uphold by mail at one of the locations below.

In the US: Uphold HQ Inc., 228 Park Ave. S., #50458, New York, NY 10003-1502

In Canada: Uphold Operating Canada Ltd., 6th Fl., 905 West Pender St., Vancouver, BC, Canada V6C 1L6

For faster assistance with your access and rectification request, please contact our Support Team.

By clicking on “Continue” you confirm that you have read and are consenting to this collection and use of your personal information, including biometric characteristics and measurements, by Veriff for the purposes of identity verification and the sharing of the results of this verification by Veriff with Uphold for the same purposes. Certain parts of verification may be automated. Please review Veriff’s Privacy Policy for more information. 

Veriff Consent Policy

Veriff Consent Policy - English

<button href="/legal/internal-conflicts-policy-fr">French version</button>

We have established policies and procedures designed to identify, disclose, manage and, where necessary, avoid material conflicts of interest in relation to our company, our clients and third parties. This includes actual, potential and perceived material conflicts of interest.

This Conflicts of Interest section explains in greater detail potential material conflicts of interest that may arise as a normal part of doing business with us, how they may affect your interests as our client, and, where possible, how we intend to address them in your best interest. We are required to avoid any material conflict of interest between you and us where the conflict cannot otherwise be addressed in your best interest. We will strive to keep you informed in a timely fashion should we identify any other material conflicts that would adversely affect your interests in the future.

Uphold does not operate a marketplace nor does it engage in market making. Uphold’s role is to buy or sell crypto assets for clients from various liquidity providers. Pursuant to certain intercompany arrangements with its affiliates, Uphold sources its liquidity for the Uphold Platform from multiple leading global crypto asset trading platforms and OTC counterparties. These platforms and counterparties are not affiliated with Uphold. Uphold adds a spread to the price offered to the client for any buy or sell trade on the Uphold Platform to compensate Uphold.

Uphold takes reasonable measures to provide fair and reasonable pricing to its clients. We may enter into transactions or arrangements with other entities within the Uphold group of companies. This could give rise to the perception that, when providing products or services to you, we will favour the business interests of these related entities. Uphold only enters into transactions and arrangements within Uphold group where they are permitted under applicable securities laws. Uphold puts in place services agreements to contractually bind the affiliated entities to pursue their obligations. When engaging an affiliated entity to perform a service, Uphold treats it like an arms-length third-party service provider.

Our employees may have access to confidential information regarding the trading activities of our clients. This may give rise to the perception that an employee may use the information of one client for the benefit of another client, or for themselves. Access to such confidential information regarding the trading activities of our clients is limited by us to employees on a need-to-know basis. Furthermore, access to such information by employees is tracked and monitored internally on an ongoing basis. We maintain policies and procedures which prohibit employees from making use of confidential client trading information for their own benefit or for the benefit of Uphold or another client of Uphold. 

Our employees may engage in approved outside business activities, such as pursuing personal outside business interests, for which they may receive compensation. This may give rise to the perception that these activities influence an employee’s professional dealings with a client. We have established internal policies and procedures reasonably designed to ensure that employees disclose any outside business activities that reasonably would be expected to give rise to a conflict of interest. Potential conflicts of interest are identified and addressed via an established approval process. Outside business activities that give rise to a material conflict of interest are generally not approved.

Our employees may give or receive gifts or entertainment from clients, third parties or other employees. This may give rise to the perception that these inappropriately influence an employee’s professional dealings with a client. We have established policies and procedures reasonably designed to ensure gifts or entertainment received or given are limited, are in accordance with applicable law and regulation, and are conducted in the spirit of the business to foster and maintain the business relationship.

We select vendors for the purposes of outsourcing certain services. We may be perceived as favouring vendors that provide us with certain benefits or rebates. We have established policies that are reasonably designed to ensure Uphold controls costs while mitigating risks associated with vendors including performance and security related risks.

We may make information about you available to our related entities within the Uphold group. This may give rise to the perception that, when providing products to you, we will favour the business interests of these related entities. We have established policies that are reasonably designed to ensure Uphold complies with applicable privacy laws and regulations with respect to handling of client information, including our Privacy Policy. A copy of our Privacy Policy can be found here.

Uphold earns compensation when you buy and sell Crypto Assets on our platform. Generally, the more money you invest with us and the more products and services you use, the more compensation we earn. This may give rise to the perception that, when providing products to you, we will favour our own business interests. Uphold does not have any authority to act on a discretionary basis on behalf of clients. We endeavour to be fully transparent on fees and inform you of any increases in advance so that you know what you will be paying. Information about our fees can be found on the Uphold website and in your account opening documentation.

Uphold may buy, hold and sell Crypto Assets in its inventory for operational purposes, such as in order to facilitate deposits and withdrawals. Uphold will not take any long or short positions on Crypto Assets for speculative or investment purposes. Uphold does not operate a marketplace nor does it engage in proprietary trading or market making.