Zora aims to redefine social media by transforming digital content into tokenized assets. Through this model, creators earn 1% fee on every trade involving their post or profile tokens. As a decentralized network, ZORA aims to shift economic value away from centralized platforms and toward creators themselves.

Project Function

• Smart Wallet: A non-custodial seedless wallet designed for simplicity and accessibility. It removes friction by eliminating gas fees for core actions such as posting or trading, making blockchain-based social engagement as seamless as traditional web 2 applications.
• Technology & Architecture: ZORA is built on Base, Coinbase’s Ethereum Layer-2 network, and leverages the Optimism OP Stack to achieve scalability. This architecture delivers low transaction fees and high throughput, essential for supporting real-time social and economic interactions.

Token Utility 

ZORA is the protocol’s native token used to cover transaction fees, reward creators and enable community governance.

About The Founders

Jacob Horne the Co-founder & CEO was previously the lead product/design at Coinbase before co-founding Zora in 2020.

LaDarius “Dee” Goens the Co-founder previously worked at Coinbase across brand partnerships, marketing/ops and earlier worked at KPMG’s tech-rsik department.

Tyson Battistella the Co-founder & CTO was previously a Software Engineer at Coinbase.

Risks of ZORA

Like an investment in other crypto assets, there are some general risks to investing in ZORA. These include:  (i) volatility risk and liquidity risk, (ii) short history risk, (iii) demand risk, (iv) forking risk, (v) code defects, (vi) regulatory risk, (vii) electronic trading risk, and (viii) cyber security risk. For additional information of these and other general risks associated with crypto assets and Uphold’s platform, please refer to the Risks Specific to Holding Digital Assets statement.

In addition to these general risks, an investment in ZORA is subject to the following specific risks:

• ZORA operates using smart contracts, which have an association with vulnerabilities and security breaches. Despite undergoing successful audits by well-regarded third-party entities, it is essential to acknowledge the existence of inherent risks. 

We emphasize that this Crypto Asset Statement is not an exhaustive description or summary of all risks associated with ZORA. Investors should conduct their own research and perform their own assessment before trading any crypto asset to determine the appropriate level of risk for their personal circumstances.

The ZORA community and Zora founding team are not under any legal or regulatory obligation to disclose material information to the public regarding its activities. Holders of ZORA have no recourse to the ZORA community, Zora founding team, or Uphold if ZORA declines in value for any reason.

Changes to applicable law may adversely affect the use, transfer, exchange, or value of any of your crypto assets, and such changes may be sudden and without notice.

Uphold’s Evaluation Process

Prior to listing ZORA on the Uphold Platform, Uphold performed due diligence on ZORA and determined that ZORA is unlikely to be a security or derivative under relevant securities legislation. Uphold’s analysis including reviewing publicly available information on the following: 

• The creation, governance, usage, and design of ZORA, including ensuring the source code is open-source, audited and peer reviewed, security, and roadmap for growth in the developer community. 
• The supply, demand, maturity, utility, and liquidity of ZORA.
• Any marketing materials put forward by the ZORA social team including on, Twitter, Medium blog, LinkedIn posts, Discord and Telegram channels.
• Material technical risks associated with ZORA, including any code defects, security breaches and other threats concerning ZORA and its supporting blockchain (such as the susceptibility to hacking and impact of forking), or the practices and protocols that apply to them.
• Legal and regulatory risks associated with ZORA, including any pending, potential, or prior civil, regulatory, criminal, or enforcement action relating to the issuance, distribution, or use of ZORA.