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Premium Pricing Advantage Promotion - Terms and Conditions

Last updated 13 May 2025

Uphold Premium Pricing Advantage Promotion (“Promotion”) which shall begin on June 2, 2025 at 00:01 AM Eastern Daylight Time (EDT) and end on September 1, 2025 at 11:59 PM Eastern Daylight Time (EDT) (“Effective Period”), is a promotion that aims to incentivize customers who meet certain transaction volume thresholds, as determined in this Terms and Conditions, for engaging more actively with the Uphold Platform Services by offering temporary, volume-based premium pricing during the Effective Period. By participating in the Promotion you acknowledge that you have read, understood, and agree to comply and adhere to the following premium Pricing Promotion Terms and Conditions. This premium Pricing Promotion Terms and Conditions supplements and is made part of the User Agreement available here that governs your use of the Uphold Platform (the “User Agreement”). Any capitalized terms not defined herein will have the meaning given to them in the User Agreement.

  1. Eligibility

    The Promotion is open to all natural persons who (“Eligible Participants”):

    • are 18 or older on June 1, 2025 at 00:01 AM Eastern Daylight Time (EDT); 
    • are users of the Uphold platform, who have successfully verified their identity (IDV) and completed certain Uphold “know your customer” procedures; 
    • are users of Uphold in good standing, in compliance with the Uphold Platform User Agreement;
    • are users, who reached transaction volume threshold as identified in the article 2 below.
  2. Premium Pricing and Threshold

    Eligible Participants who have executed Eligible Transactions (as defined below) totaling at least $250,000 in trading volume (“Threshold Criteria”) within the three (3) months preceding the start of the Effective Period will be eligible for premium pricing of 75 basis point (bps) per transaction (“Preferencial Pricing”) throughout the Effective Period, regardless of their trading volume during that time. “Eligible Transactions” include any transaction of buying or selling XRP, BTC and/or ETH with fiat and/or stablecoins, and exclude any swaps of XRP, BTC and/or ETH with each other or other crypto currencies.

    For the purposes of calculating the $250,000 USD threshold, the value of each executed trade will be determined based on the USD equivalent at the time the trade was executed, with any applicable conversion rates calculated at the relevant exchange rate offered generally to customers of Uphold at the time of the Eligible Transaction. Eligibility will be verified using internal trade data maintained by Uphold. Uphold will assess all its users for the Threshold Criteria on the beginning of the Effective Period and on the beginning of each next month thereafter and if the Threshold Criteria and other eligibility requirements under the article 1 above are satisfied will offer premium Pricing to Eligible Customers till the end of the Effective Period.

  3. Ending of the Promotion

    Upon conclusion of the Effective Period, all Eligible Participants shall automatically revert to the standard pricing in accordance with Uphold’s then-current pricing schedule. 
  4. Privacy

    All information provided by you and collected by Uphold in connection with your participation in the Promotion will be subject to and will be treated in a manner consistent with Uphold’s Privacy Policy. By participating in the Promotion you agree that Uphold may collect and use the information provided in accordance with our Privacy Policy.
    1. Limited-Time Promotional Offer
      This Promotion and premium Pricing offer is made available solely during the Effective Period and is subject to change or termination by Uphold at any time and for any reason, without prior notice, at its sole discretion. Uphold at its sole discretion may extend the Effective Period after the June 30, 2025, change the eligibility criteria under these Terms and Conditions, and/or offer different tiered pricing to its users.

    2. No Guarantee of Future Pricing
      Eligibility for premium Pricing during the Effective Period does not guarantee access to similar or any other tiered pricing in the future. Upon the expiration of the Effective Period, standard retail pricing will automatically apply.

    3. Non-Transferability
      This Promotion is non-transferable and may not be assigned, sold, or otherwise conveyed to any other individual or entity.

    4. Eligibility Determination
      Eligibility for premium Pricing is determined solely by Uphold based on internal trade data. Uphold reserves the right to review and verify trade history and disqualify any participant found to have misrepresented trading activity or otherwise violated applicable terms.

    5. Exchange Rates and Calculation Methodology
      Trade volume Threshold Criteria for eligibility is calculated in USD equivalent at the time of each transaction, based on the relevant exchange rates offered generally to customers of Uphold at the time of execution. All determinations regarding exchange rates and volume calculations shall be final and binding.

    6. Compliance with Law and Platform Terms
      Participation in this Promotion is subject to compliance with all applicable laws, User Agreement, Uphold’s general terms and conditions, and compliance requirements. Any suspected abuse or violation may result in disqualification from the promotion and/or account restrictions.

    7. No Investment Advice
      This Promotion and any communication related thereto does not constitute an offer to buy or sell, or a recommendation or endorsement of, any digital asset or financial instrument. Eligible Participants are solely responsible for their trading decisions and should consult independent legal, tax, and financial advisors as needed.

      The platform does not provide tax advice or documentation beyond standard transaction records. You should consult your tax advisor to understand your obligations related to any trades.

    8. No Warranty. Limitation of Liability
      Uphold shall bear no responsibility whatsoever for injuries, losses, or damages of any kind that result from participation, use or inability to use premium Price. Uphold shall not be responsible for any technical or computer errors, delay or restriction of the ability for the Promotion to take place or if the premium Price cannot be offered due to delays, interruptions, or failures due to acts of God, war, natural disasters, weather, acts or threats of terrorism, strikes, lockouts, labor disputes, work stoppages, fire, acts of government, or other events outside Uphold’s reasonable control.

      Decisions of Uphold are final on all matters of fact, interpretation, eligibility, procedure and fulfillment in respect to this Promotion. Uphold reserves the right at any time to modify, amend, suspend or terminate this Promotion or to modify, amend, supplement these terms and conditions, in its sole discretion. Uphold shall bear no responsibility whatsoever for any losses or damages of any kind that may result from the suspension, modification or early termination of the Promotion.

      To the fullest extent permitted by applicable law, Uphold shall not be liable for any loss, damages, or expenses arising from or related to participation in this Promotion, including but not limited to technical issues, eligibility disputes, or the termination of the Promotion.

  5. General

    Except where prohibited by law, participants agree that: (1) any and all disputes, claims or causes of action arising out or connected with the Promotion shall be resolved individually, without resort to any form of class action, and exclusively by arbitration or alternate dispute resolution, as selected by Uphold, to take place in the Marin County, California; (2) claims, judgments and awards are limited strictly to actual out-of-pocket expenses incurred during Promotion participation, excluding attorney’s fees; and (3) participants hereby waive all rights to claim punitive, incidental and consequential damages and any other damages arising out of participation in the Promotion, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. Except where prohibited, all issues and questions concerning the construction, validity, interpretation and enforceability of these Terms and Conditions and the decisions of Uphold in connection with the Promotion, shall be governed by and construed in accordance with the laws of the State of California, without regard for conflict of laws doctrine. Should any term or provision of this paragraph or any other rule herein be concluded to be void, unenforceable or contrary to applicable law as provided herein, such term or provision shall, but only to the extent necessary to bring the rule within the requirements of such law, be deemed to be severed from the other terms and conditions; and the remainder of these Terms and Conditions shall be given effect as if it had not included the severed item.


Uphold Europe Limited, Reg No. 09281410, Registered Office: Eastcastle House, 27/28 Eastcastle Street, London, United Kingdom, W1W 8DH

Uphold (FRN: 938277) is registered with the Financial Conduct Authority (FCA) for AML purposes and complies with the Money Laundering, Terrorist Financing and Transfer for Funds (Information on the Payer).

Uphold is also an EMD agent (FRN: 938277) of Optimus Cards UK Limited (FRN: 902034) which is authorised and regulated by the Financial Conduct Authority to issue e-money pursuant to the Electronic Money Regulations 2011.

Cryptoasset services offered by Uphold Europe Limited are unregulated and not covered by the Financial Services Compensation Scheme as well as the FCA’s consumer protection regulations. Cryptoassets are very high risk and speculative. You should be aware and prepared to potentially lose some or all of your money. You should carefully consider whether trading or holding cryptoassets is suitable for you in light of your financial circumstances. Gains may be subject to Capital Gains Tax and there may be extra charges when paying via credit card from your provider. Geographic restrictions may apply.

Fiat money payments and balances (fiat is another name for traditional currencies, such as GBP, USD and EUR) constitute regulated e-money and payment services. In providing fiat balances, you are being issued with e-money by Optimus and Uphold is acting as its agent. See specific e-money terms. E-money is not a deposit or investment account which means that your e-money will not be protected by the FSCS. Your funds will be held in a designated safeguarding account with a regulated financial institution. E-money will not earn any interest.

Uphold is certified for SOC 2 Type 2, ISO 27001, and PCI DSS, ensuring rigorous control over our information security management systems, data handling, and payment processing practices. Furthermore, we comply with the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and the UK Data Protection Act, underscoring our dedication to protecting the personal data and privacy rights of our global customers.

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